Rotbäckchen Titelbild
Rotbäckchen Plakat an einer Bushaltestelle
Rotbäckchen Plakat am Bahnhof
Rotbäckchen Flaschen
Rotbäckchen Instagram Account
Rotbäckchen Flaschen
Rotbäckchen Website
Rotbäckchen Logos

Rotbäckchen

Because I'm a fan of the product, I thought the brand could be refreshed a bit. I took care to keep the nostalgic values, which should be caused especially by the typo, especially during the logo design.

An appealing pattern that replaces the gradients and optimized coloring make products and branding appear clearer and more concise.

The package has also been replaced by a more modern, lifestylier one.

With picture compositions of different fruits, the quality, freshness, and the healthy aspect of the product are emphasized.